Digital Marketing Creative - Listed 3 February 2022


Location: Tweed Heads, NSW

Hours: Full Time (Mon-Fri 38hrs per week)

Start Date: Immediate Start


Linen Social is looking to welcome an experienced and resourceful Digital Marketing Creative with a keen eye for detail and a passion for all things design.

We offer a bespoke collection of pure linen bedding, lifestyle, apparel, and baby products. Our high-quality linen is ethically sourced from genuine flax plants in France and each piece in our collection is carefully designed with comfort and style in mind. Inspired by natural luxury, earthy tones and seasonal colours, our collection features minimal designs with soft, textural finishes.

We pride ourselves on our genuine customer service and are intentionally focused on keeping things simple. For us that is delivering a high quality, luxury product and doing it well.

We are looking for someone to bring their unique skills and talent to strengthen the Linen Social brand through Digital strategy. This is a collaborative role, working alongside a small team to develop and execute the Marketing Plan. We are a fun and vibrant workplace of like-minded people that work hard and enjoy what they do.


Responsibilities will include:

  • Build creative campaigns and digital concepts, and create digital assets, for eDMs, sales/promotions, social media, website, marketing collateral and other brand content.
  • End-to-end production and distribution of all EDMs with Klaviyo. Minimum 2 eDMs per week
  • Research and implementation of audience segmentation strategies for email marketing
  • Develop email flow chains to optimise the sales process and customer experience
  • Website maintenance and updates including adding new products using Shopify
  • Analysis of performance against industry standards
  • Conduct research and training to keep up to date with industry best practice and marketing trends
  • Contribute to the development of the marketing strategy and brainstorm content
  • Develop mood boards in line with the marketing strategy
  • Liaise with the internal team and our external marketing team to plan and develop the Social Media strategy and creating and scheduling extra content when required, such as posts, stories, reels, etc.
  • Social Media engagement – responding to enquiries and maintaining a highly engaged audience across Instagram and Facebook
  • Assist with off-site photoshoots
  • Carry out in-house photography/videography for social/edms
  • Develop and maintain an internal asset library
  • Assist the warehouse with order dispatch during busy periods
  • Other Ad hoc projects as required


You will ideally have:


  • Minimum of 3 years’ experience in Digital Marketing
  • Extensive experience with Klaviyo, segmenting audiences and creating email flows.
  • Sound experience with Shopify
  • Experience with website visual merchandising
  • Creative flair and a passion for digital marketing and design
  • Experience with InDesign or Photoshop and Canva
  • Skills in photography/video production and editing
  • Strong storytelling abilities through ideas and vision
  • The ability to work to tight deadlines on occasion and a high degree of flexibility
  • Excellent written and verbal communication skills
  • Copywriting and editing skills
  • Strong planning and time management skills
  • A team player attitude and a collaborative approach, whilst also possessing a strong ability to work autonomously
  • A positive attitude and a calm and friendly demeanour
  • Experience with interpreting and analysing data such as Google Analytics
  • A recent marketing degree or other relevant qualification is advantageous but not essential


What We Offer:


  • A supportive and collaborative team environment - we are all here to support and encourage one another and do not believe in the typical workplace hierarchy. We have a strict open-door policy and all ideas are welcome.
  • Autonomy and Empowerment - We don’t micro-manage here. We enjoy accountability and we are passionate about empowering our team to take initiative.
  • A flexible approach to work - we all have a life outside of work. Some of us are early birds, others are more productive later in the day. We are passionate about negotiating the right schedule for our team to ensure that they are happy and thriving at work.
  • A Relaxed and Social Atmosphere - We are passionate about creating a vibrant yet calm workplace. We work hard, but we have fun doing it. We have no dress code, but we do have regular ‘bring your dog to work’ days. We are firm believers in snacks and have an amazing coffee shop just across the road.


If you believe you have the right skills to thrive in the position of Digital Marketing Creative at Linen Social, we would love to hear from you! Send your CV and Cover Letter to Applications close 5pm Wednesday 17th February 2022.

Your application will include the following questions:

  • How many years' experience do you have in Digital Marketing?
  • Which of the following tools are you experienced with?
    Photoshop, InDesign, Canva
  • What's your expected annual base salary?