Location of workplace: Tweed Heads warehouse / office

Role: Full time (Monday – Friday, 8.00am – 4.30pm)

About the role:

As an E-commerce Digital Marketing and Content Coordinator, your primary responsibility is to guide and oversee the creative direction of digital projects, ensuring they align with the brand's vision and objectives in the online retail space. Your focus will be on planning, producing, and creating compelling digital content tailored for various e-commerce channels to boost audience engagement. Constantly innovating, you'll suggest new ways of delivering digital content and stay abreast of the latest trends in e-commerce marketing.

In addition to creative direction, you will play a crucial role in forecasting, planning, and executing marketing and advertising campaigns specifically tailored for e-commerce platforms. This includes utilizing platforms like Facebook, Klaviyo, Google, and others to drive traffic and conversions. Your role will also involve meticulous tracking and reporting on campaign results, utilizing data analysis to optimize strategies.

Functioning as our E-commerce Ad Manager, you will be instrumental in creating and executing effective online ad campaigns for our brand and understanding our business goals and target audience to develop and implement customized ad strategies aimed at boosting sales and online presence.

Required skills and experience:

• Ability to work in a fast-paced, dynamic environment, managing multiple projects simultaneously
• Demonstrated experience in social media content planning, management, and creating metrics to track performance
• 1-2 years of experience in online advertising, with strong knowledge of Facebook Ads, Google Ads, and Shopify
• Experience developing and implementing B2C social media strategies aligned with marketing goals
• Passion for social media, staying updated on trends, and continuously optimizing content and strategies
• Excellent analytical skills, with the ability to interpret large amounts of data, perform cost-benefit analysis, and develop strategies to achieve business goals
• Strong writing, editing, and proofreading skills with attention to detail
• Basic knowledge of photography, videography, and image editing
• Understanding of SEO principles and how to implement them in content creation
• Creative mindset with a passion for storytelling and brand building
  

 What this role involves:

Digital Marketing

• Manage the digital sales and strategy marketing
• Develop and implement digital channel strategies aligned with brand objectives, key moments and the marketing calendar
• Plan and assist in executing campaigns; monitor and adjust for optimal performance
• Coordinate online advertising and collaborate on creative materials
• Manage social media, content marketing, and email campaigns
• Track and analyse campaign performance; prepare monthly reports
• Use data insights to refine marketing and operational strategies
• Conduct market research; provide actionable insights
• Conduct market research to understand customer needs, trends, and competition
• Ensure all content is optimized for search engines optimisation by incorporating relevant keywords, meta descriptions, and SEO best practices
• Creating copy for all social media, EDM’s and ads

Influencer Management

• Identify, recruit and build relationships with influencers
• Negotiate contracts and agreements with influencers
• Coordinate influencer campaigns from concept to execution, ensuring alignment with brand goals and messaging
• Manage influencer marketing budgets and ensure cost-effective allocation of resources
• Track ROI and overall impact of influencer marketing efforts on brand awareness and sales

Content Creation and Creative Direction

• Coordinate product / content photoshoots by selecting locations, choosing models, directing the shoot, and ensuring that the photographs align with the desired creative vision
• Develop and execute a content calendar that aligns with marketing goals, product launches, and seasonal trends for social media platforms
• Carry out in-house photography / videography for socials including editing and post-production work for social media platforms
• Develop and maintain an internal asset library
• Keep up with the latest e-commerce trends, content marketing techniques, and platform updates to ensure our content remains relevant and effective

Email Marketing

• End-to-end production and distribution of all EDM’s with Klaviyo
• Research and implementation of audience segmentation strategies for email marketing
• Develop email flow chains to optimise the sales process and customer experience
• Analyse and track data to maximise the performance of email campaigns to achieve customer acquisition, conversion, and growth goals
• Report on key metrics for every campaign with the ability to analyse performance, identify areas for improvement, and justify campaign decisions to clients and the internal team

Ads Manager

• Conduct keyword research and analysis to identify target keywords and phrases for ad campaigns
• Strategize ad creative, including ad copy and visual assets, that resonates with the target audience 
• Assist with ad campaigns, including monitoring performance, optimizing campaigns for better results, and adjusting budgets as needed