At Linen Social, we believe that true luxury lies in the details — and caring for your linen ensures it only grows softer and more beautiful with time.
Caring for Your Linen Bedding
At Linen Social, we believe that true luxury lies in the details — and caring for your linen bedding ensures it only grows softer and more beautiful with time.
We Recommend:
- Gently wash your linen separately in lukewarm water (under 40°C), using a delicate machine cycle or careful hand wash.
- Choose a mild, linen-safe detergent (such as Softly Delicates) free from bleach and optical brighteners.
- When hand washing, limit soaking time to no more than 10 minutes to preserve the natural fibres.
- Air-dry in the shade, allowing the linen to breathe and maintain its integrity.
- Store in a cool, dry place with ample ventilation to keep your linen at its finest.
To Preserve the Beauty of Your Linen:
- Refrain from using bleach or detergents containing optical brighteners, which can weaken and dull the fibres.
- Avoid fabric softeners; your linen will naturally soften with each wash.
- Do not wash at high temperatures, as excessive heat may cause shrinkage and compromise the fabric’s strength.
- Protect your linen from prolonged exposure to direct sunlight when drying or storing, as this can lead to discolouration and fibre damage.
- Limit tumble-drying, which can overly stress the fabric and reduce its longevity.
With mindful care, your linen bedding will become an enduring part of your everyday rituals — a true investment in comfort and timelessness.
A Note on Natural Wear
When cared for correctly, your new linen will be an investment for years to come. At Linen Social, we have thoughtfully crafted our pieces to feel beautifully soft from your very first sleep — a difference you’ll notice immediately.
To achieve this, our linen is pre-softened during production, allowing you to experience its signature comfort from the outset, rather than the coarseness often associated with untreated, heavier linens.
While linen remains one of nature’s most durable fibres, it is important to remember that frequent use and incorrect care can accelerate signs of wear over time. Our bedding is crafted from pure flax linen at a weight of 165-265 GSM— a considered balance of softness, breathability, and lasting durability. Fitted sheets, which experience the most daily strain, may naturally show signs of wear earlier than lighter-use pieces such as flat sheets and duvet covers. This is not a flaw, but a natural characteristic of high-quality linen as it becomes part of your everyday life. To extend the lifespan of your linen, we recommend alternating between sets.
Embracing the European tradition of 'one set on the bed, one set on the line' allows your linen to rest and breathe between uses, preserving its beauty for years to come.
Caring for Your Linen Loungewear
At Linen Social, we believe that true luxury lies in the details — and caring for your linen loungewear ensures it becomes softer, more refined, and more comfortable with every wear.
We Recommend:
- Wash your linen loungewear inside out in lukewarm water (below 40°C), using a gentle machine cycle or a careful hand wash.
- Use a mild, linen-safe detergent (such as Softly Delicates), free from bleach or optical brighteners.
- If hand washing, soak for no more than 10 minutes to protect the fabric’s natural fibres.
- Air-dry in the shade to help retain colour, structure, and breathability.
- Lightly steam or press on low heat to smooth creases and restore softness.
To Preserve the Beauty of Your Garments:
- Avoid bleach, optical brighteners, and fabric softeners, as they can break down fibres and diminish the natural texture of linen.
- Refrain from washing in hot water or tumble-drying on high heat — both can cause shrinkage and fibre stress.
- Do not dry or store in direct sunlight, as this can lead to fading over time.
- Let your linen rest between wears to maintain its shape and longevity.
With considered care, your loungewear will soften beautifully over time — becoming a cherished part of your everyday comfort and slow moments at home.
A Note on Natural Wear
We craft our linen loungewear from pure flax linen, pre-softened for comfort from first wear — without the stiffness often found in untreated linens. At 165 - 265 GSM, our fabric offers a perfect balance of weight, breathability, and durability, ideal for everyday ease and elevated lounging.
While linen is a naturally robust fibre, garments that are worn frequently and washed often — such as loungewear — may begin to show signs of gentle wear over time. This is not a flaw, but a hallmark of natural fibre evolving with use.
To extend the life of your linen pieces, we recommend rotating between sets and embracing a slower wardrobe rhythm. By giving your garments a moment to rest, you’ll help preserve their beauty and form — ensuring they remain part of your everyday ritual for years to come.
Caring for Your Linen Lifestyle Products
Bean Bags
At Linen Social, we believe in thoughtful pieces made to be enjoyed — and your linen picnic blanket is no exception. With the right care, it will accompany you for many sun-drenched seasons to come.
We Recommend:
- Spot clean with lukewarm water and a mild, bleach-free detergent using a soft sponge or cloth.
- Gently dab the area to remove marks; avoid excessive rubbing or harsh brushes.
- Air-dry in a shaded, ventilated area — never in direct sunlight, which may cause fading.
- Ensure the bean bag is fully dry before placing it back into use or storing it.
To Preserve the Beauty of Your Bean Bag:
- Avoid submerging in water or using strong cleaning products, which may affect shape or fabric integrity.
- Do not machine wash or tumble-dry.
- Designed for indoor use only — avoid exposure to moisture or outdoor elements.
With proper care, your bean bag will remain a soft and stylish staple in your living space for years to come.
Dining Products
Crafted for everyday elegance, our linen dining pieces are designed to be both beautiful and practical. With the right care, your tablecloths, napkins, and runners will age gracefully and serve as timeless staples for your gatherings.
We Recommend:
- Machine wash separately in lukewarm water (below 40°C) on a gentle or delicate cycle.
- Use a mild detergent free from bleach or optical brighteners (such as Softly Delicates).
- Spot clean any spills promptly with cool or lukewarm water.
- Air-dry in the shade to prevent fading and fibre stress.
- Lightly press or steam if desired to smooth creases and elevate the look of your table setting.
To Preserve the Beauty of Your Linen:
- Avoid bleach, harsh detergents, and fabric softeners, as they can damage fibres and affect the finish.
- Refrain from washing in hot water or tumble-drying at high temperatures.
- Do not leave wet linen folded or stored — always ensure it's fully dry before packing away.
- Keep away from direct sunlight during drying and storage to prevent discolouration over time.
With thoughtful care, your linen dining pieces will bring a relaxed yet refined touch to your table, season after season.
Picnic Blankets
At Linen Social, we believe in thoughtful pieces made to be enjoyed — and your linen picnic blanket is no exception. With the right care, it will accompany you for many sun-drenched seasons to come.
We Recommend:
- Wash your blanket separately in lukewarm water (below 40°C) on a gentle machine cycle or by hand.
- Use a mild, linen-safe detergent free from bleach or optical brighteners (such as Softly Delicates).
- If hand washing, soak for no more than 10 minutes to preserve the strength of the fibres.
- Air-dry in the shade, and avoid wringing or twisting the fabric.
- Shake out any sand or debris before storing your blanket in a clean, dry place.
To Preserve the Beauty of Your Blanket:
- Avoid harsh detergents, fabric softeners, or bleach, which can damage the natural linen texture.
- Do not wash in hot water or tumble-dry on high heat, as this may cause shrinkage.
- Keep out of direct sunlight when drying or storing, to prevent fading or discolouration over time.
- Always ensure your blanket is completely dry before folding away to avoid mildew or musty smells.
With considered care, your picnic blanket will age gracefully — softening with time, while remaining a much-loved staple for outdoor moments.
A Note on Natural Wear
All of our linen pieces — from table settings to picnic blankets and bean bags — are crafted with intention and designed to be lived with and loved. Over time, and with regular use, linen naturally softens and develops gentle signs of wear — a reflection of its honest, enduring character.
Dining pieces may show light creasing or soft fading with repeated washing, while picnic blankets and bean bags, being frequently handled and exposed to varied surfaces, may develop subtle wear in high-contact areas. These changes are not flaws, but part of the natural evolution of pure linen — evidence of a product well used and well loved.
We encourage caring for your linen mindfully: rotate use when possible, follow our care recommendations, and embrace the beauty that comes with time. With this approach, your linen will only grow more comfortable and familiar, becoming a lasting part of your everyday rituals and slow-living moments.